Imangi Studios creation Temple Run has been a big name within the vast community of free mobile gaming apps over the past few weeks and with more than 60 million downloads since release across the Apple iOS and Android market, the game has quickly established itself as one of the most popular gaming titles to be released.
Due to the success of the game so far, with further expansion already thought to be in the making, Imangi Studios have revealed that they are to forge a partnership with Spin Master Games, who will look to take the game to a whole new niche market and increase the brand offering into more than just the mobile application market.
According to news reports, the partnership has been brokered and initiated by Dimension Branding Group (DBG) and negotiations were positive, with the two companies agreeing on a deal that will see Spin Master Games look to incorporate the Temple Run brand through a number of new avenues, such as card games and electronic board games that will be marketed within the mass market.
Although the thought of a mobile application being ported into the mass market in this way would be something that is thought to be a big ask, a look at rival developers Rovio has shown that it can be done, with their creation Angry Birds now looking to have television series, a film and board games created that will carry the branding into a stream of new target markets.
Temple Run has been a huge success within the app market to date, with well known celebrities also proudly displaying their interest in the title, teenage sensation Justin Bieber turning to social networking site Twitter to challenge his followers to beat his high score just to name one.
Imangi Studios have revealed that they are excited about seeing their title expanded into new areas and will continue to offer updates for the game so that players are able to continue enjoying the game for a prolonged period of time, their latest update designed to eliminate spelling mistakes and bugs that were exposed within the original release by gamers.
With big plan now firmly in place to see the gaming title created into a string of mainstream retail products, you can expect to see a whole new increase in the interest of the Temple Run brand and with new demand comes a whole new requirement to think about how the developers, Imangi Studios, will be able to create a sequel title that will increase the gaming communities popularity even further.
Remember that you can play Temple Run Online right here on PlayVille.org!